Team 18 has welcomed Australian workwear and lifestyle brand TRADIE, alongside their emerging alcohol brand TRADIE Beer as the major partner of the No. 20 TRADIE Beer Racing Chevrolet Camaro to be driven by David Reynolds in the 2024 Repco Supercars Championship.
Reynolds, who made the switch from Grove Racing to Team 18 during the off-season on a multi-year deal, boasts eight Supercars race wins including four podiums from the final four races of the 2023 season including victory on the streets of the Gold Coast.
The beloved larrikin Aussie who remains one of the fan-favourites on the Supercars grid is thrilled to align himself with a vibrant Australian brand, anticipating an exciting partnership ahead.
“ I’m really excited to partner up with Tradie Beer as my major partner with Team 18 and jump in a Camaro and hopefully win some races in 2024,” said Reynolds.
“I am really excited to partner up with Tradie Beer and have them on my Camaro. I like drinking beer, I like having fun, and they sort of go hand in hand, so it’s going to be an exciting year.
“I’m really looking forward to starting a new chapter. I’ve been with my last team for three years, so I’m starting something fresh. I’m in a Camaro now, so it’s going to be a little bit different for me, but I’m really looking forward to getting to know everyone at the team, understand how they work, see what knowledge I can bring and see how far we can get up the grid and win some races.
“I’m really looking forward to partnering with Frosty [Mark Winterbottom] again. I haven’t done that for a long time, but we stayed friends over that time, it’s going to be really fun.”
TRADIE will expand on their naming rights partnership with the team, becoming the Official Workwear Partner of Team 18, providing their comfortable, durable and cutting-edge workwear to the Team 18 crew for the workshop and the race track.
“We’re absolutely pumped to team up with Team 18 and David Reynolds taking the wheel of the TRADIE Beer Racing Camaro for the 2024 Supercars Championship,” said TRADIE Founder and CEO, Ben Goodfellow.
“It’s an exciting new relationship for us, joining an up and coming team on the rise, and our TRADIE Workwear will be a slick addition to gear up the team for success on track and in every tough job they tackle.
“David’s not just another racer, he’s a rockstar of the pit lane and one of the top characters in the paddock, so we’re really excited to join up with him. He’s a perfect fit for the way we showcase our brand, we’ll be sure to have some fun with him and the crew this year. His recent successes have us all hyped up to see what he can bring to the team as they enter a new era in 2024.”
The team kicked off their fresh collaboration by unveiling a humorous online video, with a cheeky nod to Reynolds as one of the pioneers behind Australia’s renowned celebratory traditions in global motorsport, the Shoey.
“TRADIE are proudly Australian and aren’t afraid to do things differently and have a bit of fun, so it’s a perfect fit to pair up TRADIE with Dave for what I’m sure will be an exciting year ahead on and off the track,” said Team 18 Owner, Charlie Schwerkolt.
“We can’t wait to show off the TRADIE Beer Racing Camaro soon as we as we prepare to make a strong start in the upcoming season.”
Reynolds, 38, will race under the TRADIE Beer Racing banner, in what will be his 15th Supercars season as a full-time driver.
Reynolds will turn his first laps in the No. 20 TRADIE Beer Racing Chevrolet Camaro on Tuesday, February 7th during a pre-season test day at Winton Motor Raceway, ahead of the season-opening Bathurst 500 on 23-25 February at Mount Panorama.
About TRADIE
TRADIE was created from the desire to put some personality, humour and function into the underwear market. Born in 2010 by founder Ben Goodfellow, TRADIE started as an underwear brand and has grown into an empire of categories for the whole family including workwear, boots, babywear, tools, drinks and beauty. From the very beginning the tradie brand has boldly set its own course, blurring the edges and breaking the rules, all in the name of fun. We’re about adventure, the outdoors, curiosity and confidence; all while keeping it real.
An Australian family-owned business, the TRADIE team has a unique company culture, brought together by likeminded individuals who love to push the boundaries when creating product for an iconic Aussie brand. always focusing on comfort, durability, practicality and of course; good looks! We are about today, tomorrow and doing our bit for a sustainable future.